The Smart Media Creator editing system - SMC - makes whatever you want out of your media-neutral data. For us, optimum cross-media publishing means production on a basis of a uniform database for different target media. And doing this with a standardized corporate design or even − if required − with several different customer-specific layouts.
In spite of rule-based information, you as author can influence how the contents are presented in the target media. For example, you select from various (customer-specific) tabular formats or specify how an image is to be positioned within the text.
The format templates for the output media can be configured to a large extent, and do not require complicated programming. For this reason, advanced SMC-users, e.g. your in-house administrators, perform these changes themselves.