The Adobe® InDesign® edition for the SMC – Smart Media Creator combines the structured working method of the editorial system with the high degree of freedom of graphic design in InDesign®.
Regardless of the respective departments (technical editing, marketing, etc.), companies require the reliable and rapid creation of documents in a variety of languages and variants. EC Systems has therefore developed the Adobe® InDesign® output for use in marketing and creative departments in particular, to enable easy access to content in the SMC.
The output generates a pre-layouted IDML file that can be opened and finished in InDesign®. The editor can access all text and image content as well as product data from the SMC and create a complete publication in a single output step. This eliminates the time-consuming tasks of compiling the content for a publication and assigning the appropriate formats (character, paragraph, table formats, etc.) for all content elements. The InDesign® designer can then concentrate on the design tasks and create high-quality layouts in a short time, while at the same time establishing reliable control over layout and typography. The degree of completion of the raw layout can be flexibly configured according to the respective requirements and working methods.
Designers can thus combine valid data from the SMC with individual layouts directly in InDesign®. Content that has not been transferred from the SMC to the InDesign® file can also be added at any time. This means that products such as flyers, brochures, catalogs, customer newspapers, folding instructions or posters can be created just-in-time in Adobe® InDesign® in all variants with greater process reliability.
Since content in the SMC can be captured in modules, the content modules are also easy to reuse. Reusability is the key to effective and cost-conscious creating and translation processes. Especially with a high number of language variants and products there are enormous savings potentials.