Is the content delivery portal being used optimally? What are the users' main areas of interest? Are they particularly interested in certain products?
You can draw valuable conclusions about your customers' interests and requirements from the usage metrics and use them strategically.
With Matomo, a third-party solution, JAMES offers a plugin for monitoring and evaluating user behavior in the portal and app.
The analyses not only allow you to optimize your content delivery portal and thus offer your customers ever greater benefits. You also gain important insights into the interests and requirements of your customers and can incorporate the findings into your communication and product strategy.